“Be Water, My Friend”
My Philosophy
“Be water, my friend” - Bruce Lee
This philosophy shapes not only my life but also my approach to UX design. Just as water is adaptable, transparent, and takes the shape of its container, I believe great UX design shares similar quality, which should be seamless and intuitive, blending into the user experience.The best app or product is only truly exceptional if it allows users to achieve their goals effectively and enjoyably. As Donald Norman said “good design is actually a lot harder to notice than poor design, in part, because good design fits our needs so well that the design is invisible”.A little bit about me
Hi, I’m Phoebe, a UX designer passionate about creating seamless, intuitive designs that make people’s lives easier.
Recently, I completed a hands-on Career Accelerator program, where I worked on live simulated projects to develop my UX design skills. Now, I’m eager to combine this experience with my background in the leisure, retail, and hospitality industries to create accessible, user-friendly designs for everyone.
In the hospitality industry, my daily focus was crafting remarkable, seamless, one-of-a-kind experiences that would "WOW" our guests. Anticipating their needs—sometimes even before they realized them—became second nature. This sparked a realization: I wanted to take this spirit further, using my skills to understand and solve problems for a broader audience.
I thrive on the process of digging into problems and finding solutions. Seeing how even small design tweaks can transform how users navigate, interact, and achieve their goals has been incredibly fulfilling. This passion drove me to develop my expertise in UX design, aiming to create user-centric experiences that feel natural and satisfying.
I believe in staying adaptable and open, evolving alongside the needs of products and users. My goal is to craft meaningful, impactful experiences that truly make a difference.